DVINITI SKIN CARE
DESIGN STUDIO GRAND OPENING PARTY
FOR IMMEDIATE RELEASE
Revolutionary Natural Skincare Brand DVINITI Selects Philadelphia as First US Location Following Success Online
City’s First Personal Skincare Design Studio to Open September 22nd
August 15, 2019
A chemical formulator and Philly native, Marquita Robinson-Garcia surprised her coworkers and family when she left her managerial role at DOW-DuPont in 2017. Having spent over a decade climbing the ladder in the chemicals industry - with a focus on beauty, she was at the peak of her career, advising major global brands like Chanel, NARS and bareMinerals. But she was on a mission to launch her own skin care line, and with a different approach—it would be completely natural and customized.
“I chose the name ‘DVINITI' to remind customers they’re already beautiful, and that the best way to enhance that beauty is to use the resources given to us by the Earth” says Robinson-Garcia. “Having worked extensively with both synthetic and natural ingredients, I can confidently say that natural products will give you equally effective—if not better—results. The beauty industry just needs to catch up with the changing marketplace. Consumers have become more conscious of the ingredients in the food they eat and the items they use. They want natural alternatives without all the chemicals” she explains.
“I also wanted to design formulas tailored to each customers’ unique needs. Everyone’s skin is different—I always tell my clients ‘your skin doesn’t fit in a box.’ That’s why when people tell me they have ‘problem skin,’ I tell them the problem isn’t their skin, it’s the ‘one-size-fits-all’ skin care products they’ve been using!”
DVINITI’s website features a quiz that helps users determine their “Unique Skin Profile” and points them to the products best suited for them. They also have the option to create a personal blend from scratch through a guided process that addresses their needs and preferences.
While personalized skin care products may sound unnecessary or expensive, Robinson-Garcia explains that it usually saves customers time, money and frustration they’re accustomed to with the usual trial- and-error approach, because it gets to the heart of their skin’s needs without unnecessary ingredients or products.
“When the personal blend became an instant success, I knew we had tapped into something. It was time to create a physical space where DVINITI expert skin technicians could provide even more personal attention, including a state-of-the-art digital scan. Skin care should be personal, simple and effective. Whether it’s in person or online, we will always emphasize the ‘care’ in ‘skin care’ by leading customers through the process.”
The Grand Opening is scheduled for Sunday, September 22nd from 2pm to 5pm at the Panorama Club Lounge on the 45th floor of 1500 Locust. The open house will include brunch for RSVP guests, a ribbon cutting ceremony hosted by the The Greater Philadelphia Chamber of Commerce, local government officials and PA State Representative, Jordan A. Harris as keynote speaker, spokesmodel former Miss New Jersey USA, Vanessa Elise Baker, followed by tours of DVINITI’s new private Design Studio and a champagne toast on the roof deck overlooking Center City.
A portion of grand opening proceeds will benefit
Special THANKS to our grand opening food and drink sponsors!
Dock Street Brewery
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